The new PlayStation is coming soon! March 25, 2006
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Initially envisaged in spring 2006, the PlayStation 3 was finally pushed back at November 2006. Indeed, there were some problems with the development of protections against the hacking. According to Sony Computer Entertainment, the PlayStation 3 will be launched all around the world at this date. We hope that it will be the final date and that the hardware won't be too expensive. Indeed, who says "new hardware" says "new technology", and that will be with the new hardware of Sony who will profit from the blu-ray. Sony hopes to sell 6 millions units before April 2007 and will produce a million per month. Moreover, there will be no zones for the discs, that it is why we can hope a boom for the importations of video games. We are impatient to discover the new advertising campaign of Sony.
The video games’ ghetto March 20, 2006
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Before the Playstation's era, video games were considered as toys for children or marginal teenagers. Spending long hours in front of the television holding a paddle with contracted hands was a worrying pathology for the public opinion. Indeed, one was wary of this media which seemed to cut its users from the rest of the world and few people tried to integrate this community. Thus, the video games' market was summarized with a handle of impassioned which were insensitive with the critic and masters of their universe.This report was felt in the advertising campaigns, which were adressed to a restricted audience and in a initiated language. Hardware's makers answer to the needs of their fans before everything, and that with slogans and pictures that only video games 'consumers could understand. The launch of the Playstation generated a total rehandling of this communication's strategy. Indeed, Sony tried to allure general public: a quasi vital need for imposing itself on a market where nobody was waiting for it…
The weapons of Sony Computer Entertainment:introduction at Playstation’s advertising. March 14, 2006
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The sucess of the Playstation is linked to its technical quality, but also to the quality of its games. However, it was not the only weapon of Sony Computer Entertainment to become the leader in the video game market before Nintendo. Indeed, the current sucess of Sony in the war against Nintendo and X-Box is also linked to a shifted comunication’s strategy. I will also try to explain how Playstation succeed in imposing itself, that is to say that I am going to describe its ten past years of advertising to understand how the marketing department has contibued to its success.
Just to say “Hello”! March 3, 2006
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Hello, welcome to my blog! It is my first, but I’m going to do the best for you, so don’t hesitate to e-mail me if you have any comment! Have a nice look!
